Whether you love to connect with friends and acquaintances or use social media solely to engage customers and build your real estate brand, chances are you've heard about Clubhouse. Although the Apple-only app is still in the beta testing phase, and consequently "invite-only," it is gaining serious traction in the real estate world. As the creators of clubhouse describe it, "Clubhouse is a new type of network based on voice. It allows people everywhere to talk, tell stories, develop ideas, deepen friendships, and meet interesting new people around the world."
While the app has A-list users such as Oprah Winfrey, Ashton Kutcher, Kevin Hart, Chris Rock, and Jared Leto, many real estate professionals have begun using the platform to start conversations. But what are some of the best ways to use Clubhouse for real estate?
- Start chat rooms to share your real estate expertise.
- Network with other real estate agents.
- Start referral rooms to focus on making referral connections outside of your own market.
- Host regularly scheduled chats for consumers where you answer questions about your city/town, discuss the local market, talk about how the homebuying process works, or interview local business leaders.
In addition to starting chats and rooms of your own, Clubhouse gives users the option to follow other users, join rooms, and follow topics, making it a great resource to learn about what other industry leaders are doing in real estate.
Are you ready to start using Clubhouse to build your real estate business? There are two ways to receive an invitation. A current user of the app can invite you via their main menu, or, by downloading the app, users that you are connected with will be notified that you have joined and may be able to add you to the platform.